Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Right to reply: PlayStation Network attack ‘one of biggest privacy breaches to date’

April 28, 2011

The theft of 70 million online gamers’ personal data in one of the largest privacy breaches to date, according to William Beer, a director in PwC’s information security practice.

playstation-3.jpg
The period after a breach is time-critical in terms of communicating with consumers, regulators and protecting reputation.
Increasingly, consumer trust is being tested as more and more personal information is being placed in the hands of companies, but even the most respected organisations that are expected to have water-tight security are being breached as hackers become more sophisticated.
At this point it’s important that consumers are on red alert when receiving requests for their personal information. In what might seem like an authentic attempt by the company itself or a credit card supplier to rectify a problem, hackers are increasingly using advanced methods of social engineering to play on people’s trust and trick them into handing over key nuggets of information.
Events like this are surrounded by uncertainty and that contributes to the severity of the problem.
Targeted companies are uncertain about what has occurred and what their exposures are, while consumers are unclear about the nature of data stolen, and the motivations of the attackers.
The implications of a major breach like this for consumers are wide-ranging and require increased vigilance over the months to come.
Considering the impact data breaches such as this can have on banks and credit card providers, Simon Westcott, director in PwC’s financial services strategy group adds his views:
“Since 2008, we have seen a reduction in overall credit card fraud of close to 30%, mainly due to the introduction of the chip and pin system and other online security measures. However, the nature of the threat is now changing from ‘point of sale’ fraud to one perpetrated by hackers stealing large quantities of data. As more people register their credit card details across the web, the risk and cost to the credit card providers becomes ever greater.
“We expect providers to look at ways they can recover the costs of the losses they suffer and ultimately this could be passed on to consumers in the form of increased borrowing costs. We may also see providers imposing stricter security requirements on retailers and seeking to recoup some of the cost from the companies who lost the customers’ data in the event these rules are not followed. Providers may also consider levying a premium for additional protection on consumers who use their credit cards online frequently.”
Source: www.pwc.com

Uncategorized financial services, Privacy, security

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT