Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.
The Kenshoo Watchdog uses a patent-pending algorithm to check the validity of paid search destination URLs on a 24-hour basis while prioritizing landing pages for ads that are most critical to campaign success.
Beyond “page not found” errors, the Watchdog alerts campaign managers to pages that have too many redirects, thus slowing down the user experience and potentially harming search engine quality scores.
After over a year of development, the Kenshoo Watchdog was deployed in a live beta with some of the world’s largest advertisers.
Companies with websites that are frequently changed or internet retailers that continually update inventory have seen tremendous value from this new product.
One leading retailer used Kenshoo’s Watchdog to identify landing page errors that were estimated to have cost the company more than $120,000 in wasted ad spend and over $250,000 in lost potential sales revenue within the first week of deployment.
“Every marketing superhero needs a sidekick,” said Ariel Fligler, vice president of products at Kenshoo. “The Kenshoo Watchdog helps campaign managers flag landing pages that, if left unattended, waste budgets, damage conversion rates, and erode quality score. At Kenshoo, we’re always looking to give our customers every possible advantage and we’re confident that Watchdog will quickly become a search marketer’s best friend.”
www.Kenshoo.com/Watchdog
