Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Facebook to launch Libra cryptocurrency ecosystem in 2020

June 19, 2019

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an “inclusive and open” financial ecosystem.

The cryptocurrency, called Libra, forms part of a wider Calibra digital wallet package under development that will be available as a standalone app before mid-2020.

It will initially only allow payments between users, via smartphones or other devices, but Libra will be “open source” – meaning it can be included in existing and other digital wallets.

Facebook says its Calibra services will be available via Facebook Messenger, WhatsApp and a standalone app

Facebook said Libra was to be included on trading exchanges – allowing for conversion to physical currency.

However, the US tech firm said it should be seen as a medium for payments rather than a Bitcoin-style cryptocurrency – largely unregulated and vulnerable to wild fluctuations in value.
It explained that the value would be underpinned by real assets, including bank deposits and short-term government securities.

These would be managed by a string of big firms, under a not-for-profit umbrella organisation, with the aim of ensuring stability.

It said the Libra Association, to be based in Switzerland, was aiming to attract 100, largely multi-national, entities by the time of the launch.

Each firm must pay $10m (£8m) to get on board. There are currently 28 signed up, including Mastercard, Spotify, Paypal, Uber and Vodafone.

Facebook said it would have “no special role” in governing Libra amid questions surrounding global regulatory oversight.

Facebook said if the project progresses as expected, services available via the Calibra wallet would eventually be opened up to allow things such as payments for goods and services.

It also moved to ease concerns about data collection – following a string of scandals – by saying account information would not be shared with Facebook except for “limited cases” where the data may be shared “to keep people safe, comply with the law, and provide basic functionality to the people who use Calibra”.

Stefano Parisse, group director of product and services at Vodafone, said: “As a Founding Member of the Libra Network, Vodafone will extend its commitment to digital and financial inclusion by supporting the creation of a new global currency and encouraging a wide range of innovative financial services to be developed through its open-source platform.

“This has the potential to be truly transformative and will benefit those who have never used, or are struggling to access, financial services around the world.”

E-commerce, Mobile, News, Social Facebook, financial services, global, government, smartphones

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT