Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

October 8, 2018

The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

Google faced claims that it circumvented the privacy settings installed on Apple’s iPhone Safari browser between August 2011 and February 2012, using a method known as the Safari Workaround, with the intention of using data to separate users into easily distinguishable categories for advertisers.

The legal action court case, which was first heard in May, was brought forward by a group called ‘Google You Owe Us’, headed up by Richard Lloyd, a former Executive Director at Which.
Lloyd believes in acting illegally, Google should financially compensate the iPhone users who were affected.

The number of affected users has been estimated at 4.4 million, meaning Google would have been liable for damages between £1 and £3bn.

As it stands, the class-action suit can no longer proceed as it would be impossible to accurately calculate the number of iPhone users who have been impacted sufficiently.
As a data controller in this instance, Google has breached its responsibilities under the Data Protection Act, though this case is not to punish illegal activity, but to seek compensation for users as a result of the illegal activity.

However Justice Warby, who oversaw the case, today found that while there is “no dispute” against the argument Google was wrongful in obtaining data this way, the claims that people suffered “damage” from the workaround were not sufficiently evidenced.

Additionally, he said it would be impossible to reliably calculate the number of iPhone users affected.

Lloyd said the group plans to seek permission to appeal the High Court’s decision.

“Today’s judgement is extremely disappointing and effectively leaves millions of people without any practical way to seek redress and compensation when their personal data has been misused,” he said in a statement.

“Google’s business model is based on using personal data to target adverts to consumers and they must ask permission before using this data. The court accepted that people did not give permission in this case yet slammed the door shut on holding Google to account.”

A Google spokesperson said: “The privacy and security of our users is extremely important to us. This claim is without merit, and we’re pleased the Court has dismissed it.”

Google’s parent company Alphabet was fined a record-breaking $5bn in July by the EU’s competition watchdog over “serious illegal behaviour” with its Android operating system, where regulators concluded Google had forced operators to use Android over other services.

Ads, Mobile, Regulation, Search Android, Apple, Google, Privacy, security

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT