Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

September 25, 2018

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

In the era of fake news, Snapchat and #selfie, it seems we are never too far away from our phones or without access to the internet. But which countries are the most addicted and in need of a digital detox? Compare the Market reveal all with this new study.

Key findings:

  • Americans are the most internet addicted nation with 76% of the population using the internet regularly, 1.23 mobile subscriptions per person and over half a million free wifi locations
  • Bahrain and Luxembourg both have 98% of their population connected to the digital world
  • In Macao, the average person has 3.22 mobile phone subscriptions but they only have 292 free wifi spots

By analysing the total number of free wifi spots, the number of mobile subscriptions per person and the percentage of the population who use the internet, Compare the Market were able to establish the most internet addicted countries in the world.

The Top Three Countries in Need of a Digital Detox

The study reveals that the United States take the crown as the most internet obsessed nation. Here 76% of the local population use the internet, there is an average of 1.23 mobile subscriptions per person and over half a million free wifi locations are available throughout the country. Another study also revealed how the average American spends a whopping 24 hours a week online.

Surprisingly, Brazil, who take second place, offer the highest amount of free wifi locations with 559,490 in total – that’s almost 40,000 more than the United States (515,925). Macao, China, ranks as the third most internet dependant nation on the list.

Top 15 Most Internet Addicted Countries: (Ranked by the three factors)

Rank Country
1 United States
2 Brazil
3 Macao
4 Russia
5 United Arab Emirates
6 Bahrain
7 Hong Kong
8 Saudi Arabia
9 United Kingdom
10 South Korea
11 Luxembourg
12 Germany
13 Austria
14 Japan
15 Denmark

Countries with the Highest Percent of Digital Users

Bahrain and Luxembourg both share the top spot with a staggering 98% of their populations regularly connecting to the internet.

Middle Eastern, Asian and European cities all take top spots as the countries with the highest number of digital users, including Denmark (97%), United Kingdom (95%), Japan (93%), South Korea (93%) and United Arab Emirates (91%).

Countries with the Most Mobile Subscriptions Per Person

It may seem strange that in some areas of the world, residents have two, or three, mobile phones under their belts. Macao take the top spot and have, on average, 3.22 mobile phone subscriptions per person. Hong Kong are next with 2.41 mobiles, followed closely behind by United Arab Emirates (2.15) and Bahrain (2.1).

 

For more information on the most  internet dependant countries, please visit Compare the Market.

 

Ads, Content, News Brazil, China, Germany, Japan, local

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT