Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.
Customers will be able to manage adverts, track spending and compare results across social media channels and now Google, and allocate budget to the best performing ads across the different networks. Hootsuite has also been awarded an official Google Premier Partner Badge.
“We’re excited to be working with Google in this integration. They are the market leader in search and in global online advertising, helping businesses worldwide drive increased return on their investment,” said Penny Wilson, CMO of Hootsuite. “Through Hootsuite, customers will now have a complete view of both search and social advertising, allowing them to create, track and optimize their paid search and social ad campaigns in one easy-to-use solution.”
This integration represents a new offering for customers of Hootsuite and AdEspresso by Hootsuite, bringing together search and social advertising campaigns for the first time. Hootsuite’s ad products help customers manage their online advertisements, track spending, compare results across Facebook, Instagram, and now Google, and allocate budget to the best performing ads across networks.
Google Ads helps organizations advertise locally and globally based on campaign criteria to attract more customers and reach the right people at the right time.
“I have far more Google Ads accounts than I do Facebook. Combining these channels has been very effective, so it’s great to see AdEspresso by Hootsuite starting to work with Google Ads too,” said Dan Charles, Founder of Be Fair Marketing Company.
As an official Google Premier Partner, the certification recognizes Hootsuite as a leading platform for developing and maintaining successful online advertising campaigns for businesses. Google Ad campaigns are now available to all Hootsuite Ads and AdEspresso by Hootsuite customers.