Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Under Armour admits 150 million MyFitnessPal accounts breached

April 3, 2018

The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach.

Over the weekend, Under Armour said usernames, email addresses and passwords were potentially stolen. However the company said the passwords were protected by strong encryption.

Payment information, which Under Armour collects and processes separately, has not been affected, according to the company.

The company is advising MyFitnessPal users to change their password immediately.

The MyFitnessPal website and app lets people track their calorie intake, diet and exercise routines.

Under Armour acquired the platform in 2015 for $475million, when MyFitnessPal had 80 million users.

Since then, it’s more than doubled in size, mainly by embracing a wide range of fitness trackers and wearables, all of which can be connected to the app.

“Four days after learning of the issue, the company began notifying the MyFitnessPal community via email and through in-app messaging,” Under Armour said in a statement.

“The notice contains recommendations for MyFitnessPal users regarding account security steps they can take to help protect their information. The company will be requiring MyFitnessPal users to change their passwords and is urging users to do so immediately.”

The event is the largest data breach this year and one of the top five to date, based on the number of records compromised, according to SecurityScorecard.

Larger hacks include 3 billion Yahoo accounts compromised in a 2013 incident and credentials for more than 412 million users of adult websites run by California-based FriendFinder Networks Inc in 2016, according to breach notification website LeakedSource.com.

Mobile, Regulation email, security, Yahoo

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT