Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Five workplace trends businesses should look out for in 2018

December 11, 2017

2017 has been a year full of technology advancements from the rise of the virtual assistant to the growing use of smart devices leaving many workplaces in the midst of a transformation that will only keep gaining momentum over the next year.

Looking to 2018, BrightHR Head of Digital Experience Anneka Burnett provides a summary of the five workplace trends that may reshape the workplace as we know it and could reap major rewards in employee engagement and productivity for businesses that get it right.


1. Artificial intelligence will revolutionise HR

In 2017, one of the hottest topics in the HR world was the rise of artificial intelligence in the workplace. Almost every new device will contain AI over the next few years and it has already become a big business with Amazon’s Alexa and Apple’s Siri making this a phenomenon that it is for today rather than tomorrow. At BrightHR, we have adapted the Amazon Alexa for an office environment by considering the everyday needs of business owners and HR professionals so it can answer queries related to employee such as, “Alexa, ask BrightHR is Bob on holiday on the 23rd of January?.” AI is great for businesses that don’t have an in-house HR function or HR professional in their workplace to deal with absence related issues. For businesses that do have HR professionals, AI can improve mundane HR tasks such as absence management by increasing speed and providing greater consistency in answering frequently asked questions. With the fast-paced and ever-evolving world of business going through huge technological changes, it is important that businesses employ and effectively apply the power of AI.

2. Companies will offer more remote work options

Working remotely at home, at a local cafe or anywhere else is a growing trend in the UK, especially with the millennial workforce. One of the key drivers of this is VPN technology which makes it easy to access work systems from anywhere. As a result of this businesses can recruit internationally so it’s not surprising that many start-ups are built with remote teams. From a business perspective, it also opens up another pool of candidates and by offering remote work options it’s a way to retain current employees and boost job satisfaction through a better work-life balance. With video conferencing systems improving every year, this trend will only continue to grow.


3. GDPR will overhaul how businesses process and handle data

On-going data hacks and breaches at large businesses such as Uber has made businesses aware of the risks associated with sharing personal information. From the 25th of May 2018 the European General Data Protection Regulations, or ‘GDPR’, are set to come in to force across Europe. GDPR seeks to enhance the rights of individuals and make changes to existing data practices, including removing the ability to charge a fee to provide access to information unless the request is manifestly unfounded or excessive. Businesses should be prepared for a massive overhaul of their current processes and how they handle data by reviewing their current practices and documentation in the first quarter of 2018 to access whether this is in line with GDPR. The potential consequences for not complying are costly, with maximum fines of 20 million or 4% of annual turnover. Experts have said that Uber would have been fined £17.75m for their recent data breach under GDPR.

4. Live-work spaces will continue to pop up around the UK

The latest property/workplace trend is the live-work space that allows entrepreneurs, small businesses and professionals to live and work under one roof and to be to part of a likeminded group happy to share their space and facilities. Some of the big positives of this arrangement are that it reduces peoples commute time to seconds, avoids huge transport costs while also addressing concerns about work-life balance. The rise of people in self-employment is said to be fuelling demand for live-work properties with the number of Britons working from home rising from 800,000 to 4.2 million during the last decade.

5. Sleeping at work will become less of a taboo

Sleep deprivation is one of the biggest causes of stress and can have a negative impact on a employees health and productivity. To correct this, tech giants such as Google have installed in-company sleep pods, resting rooms and snooze friendly policies. Understandably many businesses do not have the luxury of being able to step away from their desk for an hours sleep but lunch hours and tea breaks can be a great time for employees to have a quick nap in a quiet dark room.

Source: https://www.brighthr.com/

News Amazon, Europe, Google, local, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT