Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Child safety online: Google game teaches kids to be “Internet Awesome”

June 7, 2017

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

The game, called “Interland”, forms part of a programme called Be Internet Awesome, developed in conjunction with online safety bodies such as ConnectSafely, the Internet Keep Safe Coalition, and the Family Online Safety Institute.

The game is designed to teach five core internet principles around being “internet smart,” “internet alert,” “internet strong,” “internet kind,” and “internet brave.”

There are four lands through which young gamers come up against phishers, hackers, bullies, and over-sharers — those who reveal too much information about themselves online.

In “Kind Kingdom,” for example, players collect hearts and tools to help them spread kindness to characters they meet in the game, while also blocking and reporting bullies they meet on the way.

Google and partners have also developed resources and a video series for parents, called the Be Internet Awesome challenge, which is designed to make “talking about online safety fun and accessible,” according to Google.

As well as schools, Google wants to get parents on board. In its blog announcement, the web giant writes:

“Without some guidance, having a meaningful conversation about digital safety and respect at home can be really hard. These are sensitive topics and parents may not know where to start. To help make starting the conversation easier, we teamed up with a group of YouTube creators, including John Green, the What’s Inside? Family and MinutePhysics, to launch the #BeInternetAwesome Challenge, a video series that makes talking about online safety fun and accessible. Families can reinforce important lessons at home by signing the Be Internet Awesome Pledge to stay smart, alert, strong, kind and brave online.”

Play the Interland game here

Content, News, Regulation, Viral Google, video, YouTube

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT