India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
Speaking at the Cannes Lions advertising festival, Murdoch said the country was “entrepreneurial” and there’s a “huge appetite” for media and entertainment and “an explosion of internet growth.”
India, where Fox owns Star India, forms the company’s biggest business in Asia, and while Murdoch acknowledged it “had its ups and downs” over the years, he said: “India is an emerging superpower — an extraordinary place to do business.”
Earlier in his session, Murdoch lauded the Indian streaming platform Hot Star as an exciting new company to emerge from the region. Hot Star lets users watch live TV shows, cricket, and movies for free.
View highluights of his Cannes speech here: