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Zuckerberg takes on Oprah with Facebook ‘book club’

January 6, 2015

Mark Zuckerberg has started a new book project, encouraging people to read one title a month.


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The Facebook founder and CEO announced on his page recently that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs, cultures and technologies.
Zuckerberg created a page called “A Year of Books” and urged his friends to join him in the project. As of late Sunday afternoon, it had more than 100,000 likes.
“I’m excited for my reading challenge,” Zuckerberg wrote. “I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.”
The first book in his program, Moises Naim’s “The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn’t What It Used to Be,” was out of stock Sunday on Amazon.com and had a sales ranking of No. 138.
According to his Facebook page, books he has read include Jay-Z’s “Decoded,” Walter Isaacson’s best-selling biography of Albert Einstein and science writer’s James Gleick’s “The Information.”
A Year of Books follows the hugely successful likes of Oprah’s Book Club and Richard and Judy’s Book Club, both of which make a formidable impact on the sales of chosen titles through exposure on TV and the internet.
Zuckerberg takes on a new challenge each year, aimed at learning something about the world beyond his work at Facebook, and canvassed publicly for ideas on what his latest challenge should be.
Previous challenges include learning to speak Mandarin, meeting one new person who doesn’t work at Facebook every day, being a vegetarian and wearing a tie every day.

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