Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Online collaboration tools boost remote working

November 14, 2014

Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey.


New research from creative storytelling agency Rooster Punk and agile cloud workspace The 4th Office has revealed interesting emerging trends in the way businesses work, as progressive companies liberate employees with technology rather than confining them to bricks and mortar offices.
Interviewing leaders of 100 UK dynamic fast-growth businesses uncovered some fascinating insights into this flexible working movement, as for thousands of people the notion of “going to work” now means settling down on the sofa or sitting in a cafe with a latte and a laptop, rather than physically traveling to an office.
“Presenteeism” – or having workforce glued to their desks for prolonged periods – is becoming a thing of the past, as 40% of respondents revealed their whole team works remotely either full or part time. Over two thirds of interviewees believed virtual team working has actually given them a competitive advantage in the market, particularly in talent recruitment and the ability to cut costs and operate on a more lean business model.
Unsurprisingly the survey highlighted email as one the vital tools businesses rely on every day, but interestingly, some progressive startups are actually trying to reduce their reliance on the channel. Dave Erasmus, founder of donation platform, Givey, says he’s using email out of necessity for clients rather than out of choice: “I hate email because it turns you into a responsive person rather than a productive person. There’s something really wrong with working with that system.”
While remote working provides numerous benefits to companies, there a number of challenges that go hand-in-hand with them. Difficulties in remote leadership was stated as a concern by 39% of respondents , with issues surrounding trust, motivation and the absence of leaders from business conversations in order make decisions in real time all being highlighted.
The research clearly reveals that leaders are looking for smarter ways of working without restricting flexibility and mobility in their organisations. However, leaders also seem aware that they need to add further structure as they grow to manage more fragmented teams. Jack Hampson, co-founder and COO of web summarising tool Skim.it, explains: “I think we will allow more people to work remotely as long as we have the right processes in place to get work done and maintain clear communication channels to ensure everyone is on the same page.”
Over a third of respondents expressed the desire for one online space where everyone can connect, share and create a record of work. Work has shifted from the traditional office, to the home office and the coffee shop, but a new dynamic cloud-based work space could be the key to enabling progressive leaders to get their employees collaborating effectively and efficiently.
www.the4thoffice.com

Uncategorized email, technology, UK

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT