Personalised gift firm Funky Pigeon has hired Maxymiser to enhance its customers’ cross-channel experience, increasing conversion rates, overall basket value, and customer engagement.
Funky Pigeon will deploy an optimisation and personalisation roadmap with Maxymiser, in order to drive better engagement across its product portfolio and understand its customers’ online behaviour.
According to Richard Pepper, Business Unit Director at Funky Pigeon, optimisation is a key component in informing Funky Pigeon’s overall ecommerce strategy. “Optimising the website is not just about offering different products; it’s about knowing which questions to ask so as to achieve optimal results. We want to identify which types of products we should offer customers first and what engages our customers the most, and Maxymiser allows us to not only answer these questions, but respond to them.”
In addition to engaging with Maxymiser’s consultancy team to help build the roadmap and develop the wider optimisation strategy, Funky Pigeon has invested in its self-service Visual Campaign Builder tool to expedite change in house.
Pepper explains, “The Visual Campaign Builder will allow us to see if a particular root is working and then change the site accordingly. This self-service aspect means that we will be able to control and manage part of the optimisation roadmap using our internal resource, which is something that we’re keen to explore and grow in the future.”
Prior to engaging in the optimisation partnership with Maxymiser, Funky Pigeon had not undertaken any previous optimisation campaigns. “Our entire optimisation journey began with Maxymiser,” Pepper continues. “It was simple for us really; Maxymiser holds an impressive wealth of experience and expertise across the retail sector and we knew this would be something that we could certainly benefit from. Maxymiser’s breadth of experience will definitely help us to achieve our end goal, which is ultimately to offer our customers a more enjoyable, relevant experience and increase their basket values.”
Jack Barnfield, Web Design/Front End Development Manager at Funky Pigeon, explains that a main focus for the optimisation campaign will be navigation across the website. “We want to concentrate on the navigation between products and therefore increase interaction with our extensive product range so as to not only increase conversion rates, but make the sales funnel much smoother.”
Both mobile and personalisation are also key aspects of Funky Pigeon’s optimisation roadmap. With over 60% of customers visiting the Funky Pigeon website via a mobile device, Barnfield believes that optimising the mobile platform is imperative. “Mobile is a central spending route for our customers, so we recognise that ignoring the platform is simply not an option. It’s actually one of the key reasons that we chose to work with Maxymiser, as their mobile optimisation capabilities are exactly what we need.”
“Personalisation is also part of our roadmap for the future. One of our long term goals is to create a much more tailored experience based on user type and previous browsing habits, and we are confident that optimisation will help us to ensure that we really get this right.”
Although still in its infancy, Barnfield concludes that the partnership with Maxymiser has been excellent so far. “The Maxymiser team is hugely responsive and flexible. The speed and agility with which Maxymiser carries out the campaigns is extremely impressive; to date, the campaigns that we have implemented based on their expert advice have been extremely successful in such a short period of time.”