Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers to deliver native video ads at scale across the Open Web for the first time.
Advertisers are only charged when at least 50% of their ad is in view for 3 continuous seconds, exceeding current IAB guidelines on viewability, which recommend that a video ad is in view for 2 continuous seconds. All ad content is also fully disclosed according to IAB guidelines.
Adidas is piloting the new In-Feed format for its latest #predatorinstinct campaign.
“There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within the content experience rather than being shoved off in a sidebar or banner,” said Scott Button, Founder and CEO at Unruly. “Facebook premium video ads are set to shake up the video ecosystem and Unruly is now providing advertisers with even more choice, allowing them to launch in-feed video ads across the Open Web, in premium media environments.”
IDG is one of 100+ premium publishers who are already running Unruly’s In-Feed format across their titles, including Macworld.
UK Publishing Director, Simon Jary, said: “Unruly’s native In-Feed format is easy to install and quickly brings in revenue. The content is often engaging, too. We were impressed with it to the degree that we have now deployed it across all of IDG UK’s consumer sites. We originally only used it to deliver incremental revenue for our mobile inventory, but it has been such a success, we’ve now pushed it across our desktop inventory too.”
“For publishers, this format provides a great option to utilize their mobile ad inventory and ramp up mobile and video revenue. Because the format is dynamically injected into the content feed, there’s zero set-up required from the publisher and we’re providing clear disclosure for consumers,” said Kenneth Suh, Senior Vice President of Global Business Development at Unruly.
View a demo of the format here: