Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ timelines, as the social network continues to steer brands towards paid ads.
Under the new scheme, ads from a page that a person is not connected to (e.g. users who have not liked that brand’s Facebook page) can be inserted into news feed up to twice per day. Previously, this limit stood at once per day.
Facebook has not changed the number of times ads from a page that a person is connected to can be inserted into news feed. This remains at four times per day.
Facebook announced the changes in an email it sent to agencies this month, posted below:
Speaking to The Next Web, Facebook said: “On an ongoing basis, we implement changes to improve the quality and types of content people discover in news feed. As a part of this, we’re making changes to increase the number of times people can see ads from a page in their news feed per day (note: this is not an increase in the total number of ads overall, just in the number of ads from the same advertiser).
“To be clear, this will not increase ad load. It is important to note that with this update, most advertisers will see very little change, if any, to the delivery of their ads in news feed.”