The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.
The partnership will enable Athletics Weekly to segment and serve their audience with more relevant content and advertising as part of commercial packages for partners. It includes the installation of RadiumOne sharing widgets across all content pages and the setup of a personalised RadiumOne’s trackable Po.st URL for use across social and email marketing.
The result is a digital platform which allows Athletics Weekly to gather insights from all digital consumer touch points. This means it can enhance and activate commercial packages by correctly segmenting its audience and creating more relevant content, connecting the dots between earned, owned and paid assets.
Athletics Weekly has been the world’s premier source of news, results, features and training advice since 1945 and is the world’s only weekly athletics magazine.
Richard Hughes, Publisher at Athletics Weekly: “Using these tools gives us greater understanding as to how users engage with content as well as harnessing this data. This will provide partners with an innovative opportunity to build relationships with users by delivering content and advertising at scale in real time – increasing engagement, awareness and value for partners.”
Simon Eaton, Commercial Manager at RadiumOne: “We are delighted to be working with the world’s only weekly athletics publisher. Athletics as a sport is more popular than ever following the success of the London 2012 Olympics and connecting athletics fans everywhere digitally will help improve Athletics Weekly’s audience understanding and commercial revenue performance. We are excited to be partnering with them.”
www.radiumone.com