Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Apple to buy Dr Dre’s headphone firm for $3.2bn?

May 9, 2014

Apple could buy headphone maker Beats Electronics for $3.2bn (£1.9bn), in what may be its biggest ever acquisition, according to a news report.


The Financial Times says the deal could be announced as early as next week, marking Apple’s largest ever acquisition.
Founded by rapper and music producer Dr Dre and fellow music producer Jimmy Iovine in 2008, the firm produces ‘Beats by Dr Dre’ headphones and also runs a music streaming service.
Beats Electronics received $500m (£295m) investment from Carlyle Group last September, valuing the company at more than $1bn.
It has been reported that Apple is contemplating a Spotify-like on-demand music service.
Some technology analysts have speculated that the purchase plans are motivated by acquiring Beats’ streaming arm rather than the headphones division.
Apple is sitting on a $133bn (£78bn) cash pile, and chief executive Tim Cook has said the firm has “no problem” with spending large sums of money to acquire top companies.
Apple and Beats have not commented on the reports.
Dre, a former member of NWA, compared his company to Apple in an interview in 2011.
He said: “We’re trying to eventually be second to Apple. And I don’t think that’s a bad position.”

Uncategorized Apple, music, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT