The digital marketing communication industry in Turkey continued its double digital growth, with a
24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.
IAB Turkey AdEx-TR 2013 Report highlights include;
• Total digital advertising investments which include Display, Search, Mobile, Classifieds & Directories, E-mail Marketing and In-Game Advertising reached 1,169 billion TL
• Display Advertising Investments‟ which are composed of advertising based on display/click, video, sponsorships and affiliate marketing hit 446,5 million TL
• Search Engine Advertising Investments‟ that consist of, keyword based advertising and search engine ad network performance advertising reached 587,3 million TL
• Mobile ad investments had 44,8 million TL value in total with Mobile advertising display and Mobile opt-in SMS/MMS,
• Classifieds & Directories hit 79, 3 million TL while E-mail marketing and In-game advertising investments reached 11.3 million TL in total.
IAB Turkey Chairman Mr. Ahmet Pura stated by highlighting the fact that digital has surpassed 1 billion TL boundary, “PwC Outlook 2013 report foresees that between the years 2012 and 2017, global advertising industry will grow up from $461 billion to $609 billion with a 5,7% CAGR. As usual, Internet is the medium that has a significant place among the other media. Likewise, expected CAGR of Internet is 13% in the given period. It is also estimated that 46 countries including Turkey will continue growing in double digits until 2017. With its 24% growth rate in 2013, Turkey proved this expectation.”
Pura concluded by indicating, “Every year, while announcing the Internet advertising investments, I express the issues that will arise in the current period. Regarding the researches for 2014, I can certainly declare that this year digital industry will focus on mobile, content marketing, solving human resources requirements and integration of digital channels.”
Methodology
All figures represent estimated values by IAB Turkey. Creative executions, CRM Works and SEO investments are excluded.
Read the full report here