Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

App store trends: How do promoted price drops affect revenue?

April 7, 2014

Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research.


The Apple App Store recently featured 12 paid games along with price drops for seven days.
Distimo AppIQ data estimates showed that the 12 games grew total global revenue an average of 437 percent in the seven days the games were featured in the Apple App Store with a price drop.
Additionally, the games increased total global downloads an average of 1,000 percent during the same time frame.
Here’s the 12 paid games, along with their original price and sale price, that were part of the Apple App Store promotion:
• Infinity Blade III: $6.99 to $2.99
• The Room Two: $2.99 to $0.99
• Limbo: $4.99 to $1.99
• Badland: $3.99 to $0.99
• Horn: $6.99 to $2.99
• Epoch 2: $4.99 to $0.99
• Shadow Blade: $1.99 to $0.99
• XCOM: Enemy Unknown: $19.99 to $9.99
• Final Fantasy IV: $15.99 to $7.99
• Battle Supremacy: $4.99 to $1.99
• Duet Game: $2.99 to $0.99
• Ravenmark: Scourge of Estellion: $9.99 to $2.99
Impact on Revenue
appdrop1.jpg
Impact on Downloads
appdrop2.jpg
www.distimo.com

Uncategorized Apple, games, global

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT