Facebook will soon start placing Video Ads in users’ News Feed, which will auto-play without sound.
The social networking giant would gradually introduce the 15-second video ads, following a three-month trial run.
The TV commercial-style format will cost advertisers from $1m to $2.5m to run per day to reach its 1.23 billion strong userbase.
Staying true to the TV format, the ads will be shown at specific intervals during the day to help coincide with particular events.
The ads will play without sound when they appear on the screen, but when tapped, they will expand into full-screen mode and play sound.
Facebook said that users could expect to see the new ads in their Web and mobile News Feed over the next few months.
The report said that unlike the other ads on Facebook, Premium Video Ads are being vetted for creative quality and ‘watchability’ before they reach users’ feed.
Facebook is working with analytics provider Ace Metrix to review and assess “how engaging the creative is for each ad — before it appears on Facebook,” product marketing manager Susan Buckner wrote in a blog post. Under the partnership, Ace Metrix will give Facebook an objective measure to analyze such factors as “watchability,” meaningfulness and emotional resonance.
According to Facebook, on mobile devices, video ads will be downloaded only over Wi-Fi connections, meaning they won’t eat up bandwidth that counts toward a monthly wireless data plan.
View this video demo below:
View the blog post here