Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10 minutes of oddly compulsive viewing for the low-attention span generation.
The app was born out of the desire to make video capture and editing as easy as possible. Over 40 million users worldwide are devoted fans and the app is available in 20 different languages.
Studies are showing that a branded Vine is four times more likely to be seen than a branded video.
But despite this big opportunity and its six second time limit, some brands have still managed to bore the pants off the audience.
To mark the one year anniversary, here’s a 10 –minute video showcasing the most popular Vines of the last twelve months.