The Telegraph has launched a new technology content platform in partnership with Wired.co.uk, bringing together the week’s top trending technology stories, to promote the BMW i3 Concept Coupé.
The partnership, brokered by Vizeum, will run for three months and feature a bespoke technology platform hosted by The Telegraph website.
Focused on ‘supercharging knowledge’, the platform will provide users with expert comment and opinion on the most important technology stories of the week based on trending, social and search popularity.
The platform will feature insight and predictions from experts including Matt Warman, The Telegraph’s Consumer Technology Editor; Hunter Skipworth, Contributing Editor for Pocket-lint.com; Kate Solomon, News Editor for TechRadar and Peter Cochrane, futurist and long-term entrepreneur.
The three-month campaign will see promotion across The Telegraph’s and Wired.co.uk’s print, online and mobile platforms. The Daily Telegraph will also publish half-page, bi-weekly features as part of its Saturday technology pages.
Matt Warman, Consumer Technology Editor, The Telegraph, said: “The volume of technology content published daily is staggering, most of which are rumours. This new platform enables us to provide a filtered view of only the important technology news stories of the day supported with expert opinion on the implications for the every day consumer.”
Sam Hughes, Head of Press, Vizeum, said: “The new platform developed by The Telegraph and Wired.co.uk fully embraces the BMW i3 Concept Coupé is fully-connected philosophy. It has been a privilege to work with these two quality brands to produce content of real value to today’s technology consumers while showcasing the new standards the BMW has set for e-mobility.”
Dan Smith, Wired.co.uk, said: “Technology and science are our most valuable tools in tackling the challenges this century poses. And it’s crucial that we follow developments online. It’s great to be working with The Telegraph and BMW on this campaign and I look forward to creating a platform that’s entertaining, informative and most of all inspiring.”
www.telegraph.co.uk/bmwi
