To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.
Google rebranded its app store from ‘Market’ to ‘Play’ last year, in a bid to ramp up its paid content and rival the likes of Apple and Amazon.
Looking to create a more comprehensive source for movies, apps, music, and e-books, the Internet giant decided to fold Google Music and Google eBookstore into one store.
“It was just a year ago today that we launched this amazing shop on the interwebs to offer the best in digital content,” the company wrote on its Google Play Web site. “Since the best parties are the ones that send you home with a present, today we celebrate our birthday with a festive goodie bag full of gifts.”
The Web giant is giving special deals on music, movies, books, magazines, TV shows, and games.
Among the offers are a 10 percent discount with Hotels.com, a $15 gift card from the Google+ Sign-In partner Fancy, 99-cent movie rentals and free song tracks from The Velvet Underground and LCD Soundsystem.
The company has a tradition of celebrating its achievements with gift giving. When the Google Play store hit 25 billion downloads in September, Google launched discounts on a variety of popular apps.
Watch this video from Google marking the Play store’s first birthday:
