Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.
Headed up by Regional Sales Director, Steven Sos, the new office will spearhead Shazam’s ongoing growth of the television service.
“Shazam has had tremendous success with our Shazam for TV advertising service in Australia having already partnered with some of the country’s leading brands,” said Shazam CEO Andrew Fisher. “Australia with its forward thinking, tech savvy and innovative media marketplace is a strategic opportunity for us and we are delighted to be opening our office and hiring a local team.”
During the last year, Shazam has launched campaigns with global brands including Diageo, Proctor & Gamble, PepsiCo, Unilever, HTC, Brown Forman, Blackmores, SC Johnson, Lion and American Express.
Recent research indicates Shazam-enabled advertising engages viewers and improves brand recall:
• People who used Shazam to tag an ad are three times as likely to interact with the brand through desirable follow-up actions after seeing the commercial vs. people who did not use Shazam.
• People who used Shazam were more than twice as likely to talk about the brand or the ad with others.
• 55% of people who tagged the ad cited that one of the reasons they did so was to bookmark it to go back and reference information on the brand or product later in addition to their immediate post-viewing engagement. For people who were in the market for that product, that number jumps to 65%.
• People who used Shazam had a higher recall of the commercial and its message vs. people who did not use Shazam.
“Shazam offers brands in every industry vertical, from auto to finance to retail, an amazing opportunity to leverage the power of mobile engagement using the second screen to extend people’s interactions with the brand or product from a 30-second ad to several minutes of engagement,” said Sos. “Shazam’s unparalleled scale — with 7 million users in Australia alone – coupled with its agnostic approach to both device and medium makes Shazam for TV a unique bridge between traditional and digital media. Our ability to enable consumer interaction from TV, cinema, video pre-roll and radio makes the media and marketing solution offered both unique and compelling”.
New campaigns for A-List global brands have already launched in 2013 with other Shazam-enabled commercials set to air in the coming weeks. These interactive campaigns will run across multiple mediums, making it easy for people to use the app they already know and love for music discovery to access special offers and additional information.
Source: www.shazam.com
