Odnoklassniki, the social network service from Russian online media giant Mail.Ru Group, has launched a mobile platform for games and apps.
The Odnoklassniki platform is aimed at Russian smartphone users and will let developers create games for users to play on different devices like smartphones, tablets, PCs.
Edgar Strods, head of the game platform at Odnoklassniki, said: “In the early days developers were more targeted only on the web based games where today they launching more popular games on the smartphones and social networks. Odnoklassniki is the first Russian based social network service that launched mobile games platform.
“We believe it is a great opportunity for local developers to reach larger audience in the situation having oligopoly of the games market for smartphones. These days in most of the cases we are downloading games developed in California, but not in Russia. By launching mobile games platform will help local developers to reach audience of the Odnoklassniki which is today reached 38m unique users daily”.
Market analytics count Russian market value in 2012 as $275m, according to AppData.
