Last week’s Ofcom report revealed a rapid growth of online video and shopping in the UK. Jerome Rota, SVP of Consumer Products & Services at Packetvideo, argues that changing media habits show that the need for flexible content that works across all platforms is greater than ever.
It’s not surprising that the growth of the smart TV market is being driven by wide mobile and tablet ownership, as people now look to engage with online services across an increasing number of devices.
The way in which we consume entertainment is changing as the consumer now has more control over their TV experience than ever before. Easy access to catch-up TV, social media and other online apps, which are available through smart TV devices, create a collaborative, personalised and interactive TV experience.
The TV box is no longer the only screen demanding our attention and as the second screen generation, we access a breadth of online services through a range of devices all at the same time.
The changes that Ofcom cites in its report show the rapid development of the TV experience, whilst making it clear that consumers want flexible and tailored media content.
By Jerome Rota
SVP of Consumer Products & Services
Packetvideo
www.packetvideo.com
