Android has notched a second consecutive month of ad share gains on iOS in August, now taking 43% of global served mobile ad impressions compared to 57% for Apple, according to new research.
The study, from mobile marketing and advertising technology firm Velti, indicates that in July, Android held 42 percent of ad impressions compared to 58 percent for Apple.
This comes on the back of the news that Samsung sold more devices than Apple and other manufacturers in Q2 2012.
If history is any guide the new iPhone 5 could end the trend. Velti reported that in the two months following the introduction of iPhone 4S, Android ad share plummeted 5 percent. Velti also expects the iPhone 5 will account for more than 25 percent of total iOS mobile impressions in just six months.
“This is the first time we’ve seen Android net gains in two consecutive months, and it’s a drastic turnaround from the beginning of the year when Apple continued to soar,” said Krishna Subramanian, CMO of Velti. “But we also think the iPhone 5 is a game changer, within 6 months, iPhone 5 will likely become one of the top 5 devices on the exchange.”
Other notable data from the report includes:
• iPhone 5 – iPhone 5 is expected to be adopted more quickly that the iPhone 4S and it will be one of the top 5 devices.
• Kindle “On Fire” – Kindle Fire made its first appearance in the top 5 devices on the global network in August.
The data for the report is taken from the Mobclix Exchange, which sits at the intersection of 33,500+ apps and 45+ ad networks.
To download the full report, click here.
Source: www.velti.com.
