Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

RIM cuts 5,000 jobs and delays Blackberry 10 launch

June 29, 2012

Blackberry maker Research in Motion (RIM) is delaying the launch of its new phone operating system Blackberry 10 and is to cut 5,000 jobs.

rim-blackberry-logo.jpg
The move comes as the Canadian smartphone pioneer struggles to keep up with Apple, Samsung and HTC in the increasingly competitive smartphone and tablet markets.
When it fianlly launches, Blackberry 10 will feature 3D effects and has been designed to make it easier for developers to port Android apps to help bolster the amount of software available on the touchscreen phones it will power.
The system was originally supposed to have been released by March, and the news that it has been delayed again until 2013 means it will miss out on this year’s lucrative back-to-school season.
The confirmation of job losses, which RIM had warned of last month, came as the firm reported a $518m (£334m) net loss in the three months to 2 June.
That compared with a $695m profit in the same period a year earlier.
Revenue in the first quarter dropped 43% to $2.8bn as sales of its Blackberry smartphones fell sharply for a second straight quarter.
The first phone with Blackberry 10 was expected later this year, but will now ship in the first quarter of 2013.
“Our first quarter results reflect the market challenges I have outlined since my appointment as CEO at the end of January,” said RIM boss Thorsten Heins.
“I am not satisfied with these results and continue to work aggressively with all areas of the organisation and the board to implement meaningful changes to address the challenges, including a thoughtful realignment of resources and honing focus within the company on areas that have the greatest opportunities.
“Our top priority going forward is the successful launch of our first Blackberry 10 device, which we now anticipate will occur in the first quarter of calendar 2013.”
Shares in RIM have fallen about 70% over the past year.

Uncategorized Android, Apple, apps, Samsung, smartphones

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT