Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
The deal will see Adform deliver targeted and creative campaigns for brands working with Microsoft Advertising, resulting in more engaging advertising for consumers over the display channel.
Microsoft Advertising’s deployment of Adform technologies will offer digital marketers a number of new rich media formats for display campaigns, including innovative interactive banner formats, video advertising platforms and mobile solutions. All adverts additionally conform to the IAB’s rich media branding unit standards.
The video technologies offered by Adform include a video converter tool to serve adverts across different platforms as well as a bandwidth detection module so that content renders appropriately for each viewer.
In addition, Adform’s mobile solution offers first party cookie support and HTML5 solutions to ensure all display campaigns are delivered across any device.
David Fulton, Chief Commercial Officer, Adform said: “With rich media advertising and new channels propelling investment in the digital space, brands are increasingly looking for exciting, cross platform digital marketing solutions that readily engage the consumer. Our global partnership with Microsoft Advertising is testament to our creative & rich media credentials and will serve to support their customers growing needs in this space.”
Peter Bell, CTO, Microsoft Advertising added: “With the welcome addition of Adform to our portfolio of technology partners, we are delighted to see the innovation they are driving in the digital marketing space. Their approach to the creation and production of rich media makes it even easier for brand marketers and media agencies to ensure campaigns run to specification and schedule to deliver outstanding results”.
http://www.adform.com
