Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.
The firm has been set up by James Thornton, formerly Head of Agency Sales at DOOH newtwork Amscreen, and Ian Robinson, formerly a board director at digital and direct agency Tullo Marshall Warren and it is the UK’s only dedicated DOOH sales and consultancy business.
It has two main propositions:
• For DOOH media network owners it offers media and hardware sales, consultancy and marketing support
• For advertisers and their agencies it provides well-targeted, insight-driven DOOH media solutions
At its launch today it already represents TONI&GUY Salon Media and Acentic Media’s hotel TV network and they are consulting for a number of new DOOH networks including washroom digital media specialist Captive Media.
James Thornton, Managing Director at Hub Digital Networks, comments, “Traditional and Digital Out of Home is dominated by a few large media owners. However, there are many other small and medium sized networks out there who deliver fantastic, targeted audiences but struggle to make their voices heard in such a competitive environment. Hub Digital Networks aims to bring together the best of these networks into one place so that they can benefit from being part of a large group of networks – both in terms of increased sales and exposure, and also marketing and insight.”
Hub Digital Networks is already in discussion with a number of important networks that will deliver strong audiences and has so far secured the exclusive rights to represent two key players in the sector: TONI&GUY Salon Media, with over 1500 screens in more than 250 salons nationwide to reach affluent females; Acentic Media, an international provider of digital TV services for leading hotel chains predominantly in the four star market including InterContinental Hotels Group, Marriot and Sofitel, allowing access to affluent business and leisure travellers in over 30 countries worldwide.
The business is also working in a consultancy capacity with washroom digital media specialist Captive Media and several start-up DOOH networks to help monetise their networks and to assist with their hardware sales.
Hub Digital Networks will also be helping advertisers to integrate their DOOH campaigns with other media platforms, linking to activity through channels such as Wifi landing pages, tablets and mobile apps to provide multiple touchpoints and new response mechanisms for DOOH which help optimise campaign interactivity, engagement and cut-through.
www.hubdigitalnetworks.co.uk
