Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Nikon first brand in Europe to use Vibrant In-Image ads

May 2, 2012

Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant.

Through their media agency TED@MediaCom, Nikon’s three-month campaign uses Vibrant Image as well as display placements to promote the COOLPIX series of compact digital cameras.
The campaign runs on contextually relevant consumer and entertainment sites starting 1 May 2012.
Vibrant Image identifies static images within brand-safe content across the web and embeds small overlays at the bottom of the image.
Kelly Lee, Senior Planner/Buyer at Mediacom said, “We are always looking at new developments and innovative ways of engaging with our target consumers. Vibrant’s in-image product enables us to deliver the COOLPIX S3300 seamlessly with contextually relevant TV and entertainment images.”
Jeremy Gilbert, Group Marketing Manager at Nikon UK said, “This in-image advertising solution is a great format to engage our audience through a visual medium, and allows us to position the COOLPIX S3300 around really pertinent content.”
Martin Forbes, Senior Vice President & MD Europe of Vibrant says, “As a leading Vibrant partner, Nikon is at the forefront of new technologies to reach audiences in the right place, at the right time, and with the right message. This campaign captures the visual excitement of the Nikon brand and leverages contextually relevant image content with our powerful premium publisher network.”

Uncategorized advertising, content, Entertainment, Europe, images

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT