Google has claimed that 170 million people have registered to use Google+, as it unveiled a redesign that mimicks the features of its larger rival.
The redesign includes the introduction of Twitter-style trending topics and large profile pictures at the top of pages that appear similar to Facebook’s recent redesign.
A number of tools have also been developed to assist navigation of Google+, including a customisable “ribbon” down the left-hand side.
The new look site also offers more space for pictures and video, allowing users to post what Google calls “full bleed” – or actual size – content from elsewhere.
Despite the high growth figures touted by Google, independent data has so far suggested users do not use the service much after they register. In an apparent retort, the man in charge of the project, Vic Gundotra, said that “more than 170 million people have upgraded to Google+”.
The figure represents an increase of 80 million since January, but critics point out that anyone who signs up for any Google service now creates a Google+ account too.
Even with the new policy, Google remains a long way behind its competition; Facebook has more than 850 million users.
In February, comScore said Google+ visitors spent just three minutes on the service in January on average, compared to between six and seven hours on Facebook.
“It’s still early days, and there’s plenty left to do, but we’re more excited than ever to build a seamless social experience, all across Google,” said Mr Gundotra as he announced the latest tweaks to Google+.
“Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time,” said Gundotra. “We’ve also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That.”
