From the first tradeshows to the birth of smartphones, there have been many innovations that profoundly influenced the way businesses reach, engage and educate buyers. This infographic from Eloqua and creative agency JESS3 spotlights 26 disruptive innovations that have re-shaped B2B marketing, tying them to specific milestones.
The research has been used to promote the firm’s latest product — Eloqua Engage for iPad — a product in which four “disruptions” (email, tablets, marketing automation and revenue performance management) converge.
“Looking through The History of Disruptive Innovations in B2B Marketing infographic, it’s exciting to see just how far our industry has come,” said Paul Teshima, Senior Vice President of Product Management at Eloqua. “But it’s also clear sales and marketing professionals need an innovation that ties many of these disruptive forces together. Eloqua Engage for the iPad does just that by deliver sales and marketing the unfettered ability to target buyers easily, quickly and on the fly.”