Microsoft’s Bing search engine now ranks second behind Google in the Internet’s most lucrative market, according to new figures.
The findings, from comScore, indicate that Bing and Microsoft’s other websites fielded 2.75 billion search requests in the U.S. during December, catapulting in front of Yahoo for the first time.
Bing’s December volume translated into a 15.1 percent share of the U.S. search traffic, comScore said.
By contrast, Yahoo processed 2.65 billion search requests, representing 14.5 percent of the US market.
Google remained Internet’s go-to place for information, with 12 billion U.S. requests in December, representing a 65.9 percent market share.
Analysts have expected Microsoft and Yahoo to flip-flop their positions in Internet search since they announced a partnership in July 2009.
The 10-year agreement has enabled Yahoo to save money by relying on Microsoft to provide the bulk of its search technology.
Source: www.comscore.com
