Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Google axes 7 more products to focus on Google+

November 24, 2011

Google is ditching seven more products, including Google Wave, Knol and Google Gears, in an effort to simplify its range of services.

google%20axes%207.JPG
The move marks the third time this year that Google has culled several of its products at the same time after they had failed to take off.
Google had previously announced its plans to kill off some of the projects on the list, such as Wave. But the new announcement has revealed details about when the switch-offs will occur.
For example Wave will be retired in April, and Knol content will be taken offline in October.
The seven latest products to be axed are as follows:
• Google Wave – an attempt to combine email and instant messaging for real-time collaboration
• Google Bookmarks List – a service which allowed users to share bookmarks with friends
• Google Friends Connect – allowed webmasters to add social features to their sites by embedding a snippet of code
• Google Gears – much-hyped effort to maintain web browser functionality when working offline
• Google Search Timeline – a graph of historical query results
• Knol – a Wikipedia-style project, which aimed to improve web content
• Renewable Energy Cheaper than Coal – a project which aimed to find ways to improve solar power
Google announced the ‘Out of season spring clean’ in its official blog.
“We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” said Urs Holzle, Google’s vice president of operations.
“Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,” he added.
The cuts have lead some experts to speculate that Google is streamlining in order to concentrate on its Facebook rival Google+.
The network gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.

Search, Uncategorized content, email, Facebook, Google

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT