Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Brits ‘use Facebook Places 5 times more than Foursquare’

September 5, 2011

The top UK attractions, such as the O2, Wembley Stadium and Hyde Park, attracted five times more online ‘check-ins’ from Facebook Places that Foursquare, according to a new study.

Facebook-Vs-Foursquare.jpg
The findings come from VisitBritain’s Love UK’s Top50 Places Facebook campaign, which was developed by Betapond.
While nearly 1 million (955,437) check-ins originated from Facebook Places just 176,724 came from Foursquare.
The study indicated that the UK’s top attraction is The O2 stadium with 72,817 Facebook check-ins and 7,764 check-ins on Foursquare.
While Facebook Places is the most popular (hardly surprising with almost half the UK population using the social network) its use does appear to focus on mainstream attractions.
Foursquare, on the other hand, was used more by those visiting attractions which Betapond’s Declan Kennedy says are more offbeat, such as the Tate Modern or Selfridges.
The findings come a week after Facebook announced it was dropping Places as a standalone service, instead providing a universal location tool for users to tag photos, wall posts, status updates and more.
The VisitBritain research co-incides with the launch of its new smartphone application.
The UK Top50 app to allow visitors to ‘check in’ to their locations through Facebook to find out what they can see and do nearby and get details of any available deals or promotions.
Users can also see a list of the 50 most popular places in the UK, access an up-to-date ‘what’s hot’ guide and browse through an A to Z listing of more than 500 locations to visit.
Justin Reid, head of online at VisitBritain, said: ‘It is clear with the advances in technology and the ever increasing demand for mobile phone usage abroad that there is a demand to get tourists to top attractions across Britain in a creative and fun way – our UK Top50 app does exactly that.
‘VisitBritain continues to develop our digital channels with new mobile strategies, making sure we stay at the forefront of technology.’
According to recent research by the national tourism agency, 60% of tourists visiting places in the UK for holiday or leisure purposes use a mobile phone at least once during their stay.

Uncategorized Facebook, technology, UK

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT