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80% of shoppers say the best deals are found online

July 21, 2011

The best shopping deals are found online according to 80% of people, new research from Shopping.com has revealed.

Just 3% of the 1360 people surveyed by the leading shopping comparison site said they expected to find the best bargains on the high street.
Over of a third of people surveyed said they found it easier to part with money online with 15% admitting to parting with more than £1,000 online for a single purchase.
A staggering 91% of people said they preferred online shopping to the high street. Whilst 40% cited their hatred of queues, 41% identified greater choice as the main reason for choosing to buy online.
When it came to shopping on mobile phones, more than one in ten respondents said they had used their smart phone to make a purchase.
Russ Carroll, UK Managing Director of Shopping.com, said: “The value offered by shopping online is borne out in our survey results. Comparison sites like Shopping.com ensure that customers are getting the best price available. It’s interesting to see that more than one in ten people have shopped using their mobile phone, a figure that will only grow as more and more people have smart phones with data included in their phone tariffs.”
The survey also found that half the respondents mainly shop online for themselves with only 9% accounting the majority of their online spend to buying gifts for friends and family. And 5% of the people surveyed admitted to dodgy online purchases when bored or after having too much to drink. One respondent said they bought a ride-on lawn mower despite having no garden, while other regretted purchases include a stuffed cat, a Dukes of Hazzard car horn and an 11ft dinghy.
www.Shopping.com

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