Nearly a third of UK consumers (30%) choose mobile as their number one digital shopping tool, compared with 28% choosing PCs, according to a new survey.
The study, from mobile ad network InMobi revealed that shoppers prefer buying goods and services from their mobile over their PC.
The survey, conducted among consumers using the mobile Internet, found that almost half of shoppers still prefer hitting the stores (42%) but around a third are now comfortable with shopping from their mobile (30%) with 28% preferring to shop from their PC or laptop, highlighting a shift to ‘shopping on the move.’
Results from the study support data showing that the mobile shopping market more than doubled in revenue from £123m in 2009 to £275m in 2010. InMobi predicts growth to skyrocket over the coming year to an estimated £1bn.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, commented: “Mobile shopping is already commonplace with one in four Brits influenced by or purchasing goods from their mobile devices. It’s an exciting time for the consumer, retailer and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising.”
Most popular purchases from mobile devices in the UK:
(% Buying)
Mobile Content/Games- 39%
Travel- 12%
Apparel- 10%
Consumer Electronics- 10%
Entertainment Tickets- 9%
Other- 11%
A sizeable 16 million UK consumers – almost one in four – of the total 61 million population currently shop on their mobile phone. InMobi uncovered similar trends in the US and predicts that take-up of shopping on mobile will be consistent in both markets.
Source: www.inmobi.com
