Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Volkswagen topples Volvo for most usable car site

March 28, 2011

Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.

Global Reviews has been benchmarking the customer experience of automotive websites for the last 10 years. The sites are assessed against more than 500 criteria including; the information available to prospective customer, customer support, and general site usability.
To meet basic customer experience requirements websites must achieve 55% and 69% to exceed them. The criteria are set using independent research into what customers say they want from an automotive website, and global online best practice.
The automotive benchmark measures customers experience on eight leading automotive websites including Volkswagen, Volvo, Mercedes, BMW, Lexus, Audi, Jaguar and Porsche.
The study found that Volkswagen leads the way with 66% followed by Volvo 65% and Mercedes 61%. The overall average score was 57%. This is the first time that the industry average is meeting customer expectations, but there is along way to go until they are exceeding them.
The study also looked at the quality of the experience available to prospective customers looking for new cars. The research found that for the first time most car companies are beginning to meet the basic level requirements for this category.
Volvo scored 65%, Mercedes 61%, BMW 61%, Lexus 57%, Audi 54%, Jaguar 51% and Porsche 37%.
Impressively, Volkswagen exceeded customer expectations with a score of 73% for this category. However the industry average for Content & Tools is only 47% and the average for Vehicle Owners is only 44%
Harvind Bhatti, Global Reviews General Manager, said, “This is good news for the automotive industry, but there are still significant differences between provider scores and the scores within individual websites. There is therefore still along way to go until all automotive customers, are getting the online customer experience they expect and an even longer journey until they are exceeding customer expectations online.”
www.globalreviews.co.uk

Uncategorized content, global, UK

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT