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  1. While not wishing to dampen the enthusiasm for Social Media it is worth bearing in mind that over reliance on it does restrict the audience. Not everyone has yet become addicted to Facebook!
    In fact, according to the latest figures (3 months to Nov 2010) 39% of the population use Social Media compared to 71% who use Email.
    Even just looking at what be more of a target market for the Travel market (those in Social Grades ABC1 and under 45 yrs old) the figures are 64% for Social Media and 92% for Email.
    Figures from The British Population Survey.

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