AOL’s ‘Project Devil’ offers new ad system for brands

AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.


Titled “Project Devil,” the system offers advertisers cleaner ad formats than before and more utility, such as the locations of local car dealers.
Project Devil is the latest development from AOL and part of a broader strategy to resurrect the 25-year-old company once synonymous with dial up Internet access into one of the web’s main online entertainment and news destinations.
“Right now this is the first step, you can expect us to innovate for the next decade in brand advertising,” said AOL Chief Executive Tim Armstrong.
AOL was spun off from Time Warner last year after a decade-long partnership.
The launch of the new ad system coincided with speculation that AOL is mulling the purchase of technology blog TechCrunch, tech site GigaOM reported.
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