Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
Nearly one in five spend nothing at all, suggesting many companies have little faith in, or are unaware of, the ability of using channels such as Facebook and Twitter to engage with existing customers and attract new ones.
According to the research, here is an overview of how much online marketing spend is currently allocated to social media projects by UK brands:
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