New research shows that despite the rise in online fraud with the recent Zeus Trojan stealing banking information from some 100,000 British people in the UK over the last month, consumer confidence remains high in online banking sites.
The latest e-Customer Service Index (eCSI) survey conducted by eDigitalResearch and IMRG, shows that as increasing numbers are attracted by the convenience and speed of online banking, only half of consumers are concerned by online security.
The survey of over 3,000 UK-based people suggests that online banking is on the increase with some 80% more likely to bank online than at their high-street branch. Despite the rise in online fraud, consumer confidence with online banking sites has grown with 65% of people happy to make bill payments and a further 55% readily transferring money between accounts.
When asked what the biggest fears were with online banking, 57% highlighted the lack of personal relations as the greatest drawback, with security issues and identity theft being rated as secondary concerns at 52% and 34% respectively.
Lloyd Viney, Associate Director of eDigitalResearch comments, “This is a clear indication of the growth in consumer confidence, with many people happy to rely on existing security measures if it means greater convenience, more competitive pricing and a faster service online. There are a host of different payment options available today which don’t rely on credit card details to be provided, which is helping to boost consumer confidence. Many banking websites also help to advise on fraud prevention which also helps the consumer to protect their own computers against online scams.”
