With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report.
Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.
Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why personalisation is the sixth sense.
Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.
Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]
Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.
Can high street retailers compete with the rising competition from retail disruptors? Craig Summers, UK Managing Director, Manhattan Associates, looking at why traditional retailers need to celebrate in-store interaction and empower their store associates instead of continually investing in solutions that don’t engage the customer.
Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health.