The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]
As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.
Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.
The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality will be a crucial role in the coming 12 months.
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role … [Read more…]