The number of people viewing video on mobile devices has increased 66% in the past year to 12.1 million mobile consumers across the UK, France, Germany, Spain and Italy, with on-demand programmes growing 99% in the last year alone, according to new data.
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
Swedish fashion giant H&M has launched its much anticipated transactional website this week, hoping to tap into the growing demand for clothes shopping online.
Mypitch.com has begun the European roll-out of its creative marketing crowdsourcing services with the opening of offices in UK, Ireland, France, Poland, Hungary and Spain.
Google has launched a new tool that lets its US-based Gmail users make free calls to one another via the web.
Young adult males factor prominently in the increase in Europeans accessing dating sites on their mobile phones, according to new research.
Where in the world are you most likely to be hit by a malicious computer attack or virus? According to the results of AVG Technologies’ first ever Global Threat Index, it’s the Caucasus region, with Web surfers in Turkey, Russia, Armenia and Azerbaijan all being the most likely to face threats while online.
What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Two percent of visitors to retail sites – 700,000 people – made online purchases in 1999, and numbers of visitors to e-commerce sites have doubled in the past six months alone. The trends are attributed to the increase in new sites and improved promotion. Average promotion budgets for French retail sites have doubled from less … [Read more…]