Clothing brand Lacoste has hired Maxymiser to use multivariate testing to boost web sales in the UK and Europe.
The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research.
The Netherlands and France have the highest penetration of online banking users in Europe, followed by Sweden, the UK and Finland, according to new research.
Video advertising company Videoplaza has secured $12m in Series B funding to power product development and expand internationally.
24/7 Real Media, WPP’s marketing technology company, has appointed Nicolle Pangis to the new role of President, Europe.
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Digital marketing software provider has launched new offices in France, and Germany.
The UK’s Cabinet Office is to put a potential £50bn worth of Government contracts online, with the aim of encouraging more British firms to bid for lucrative public sector contracts.
France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund.
The main reasons shoppers abandon shopping carts are shipping costs and extra duty or taxes, according to the results of a new survey.