The global smartphone market will double in size by 2016 to hit shipments of 653 million, with Android taking over from iPhone as the dominant operating system, according to a new report.
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Want to see a social network at its Tipping Point? Take another look at Linked-In. The business socnet is starting to look a lot like Facebook did a few years back, and it’s had two new users since you read this headline. Linked-In audiences now top 100m people. More details, and implications for marketers…
France is the latest market where the consumer data protection issues surrounding Streetview have caused controversy. This week the French data protection agency fined the Google €100k for the unauthorised collection of consumer data through wi-fi networks. Find out why data protection fines are getting larger…
The majority of UK shoppers (72.9%) consider online shopping to be more environmentally friendly than shopping in the high street, which represents a 25% increase on 2009-10, according to new research.
Retail websites now reach 75% of the European internet audience each month, with the UK leading the way, according to new research.
One in every eight mobile users worldwide will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2015 which equates to over 750 million users, according to the latest analysis from Juniper Research. This compares with approximately 1 in 20 now which equates to 230 million. Ticket … [Read more…]
There is a clear divide between the six largest European countries in the way consumers are communicating online, according to new research.
Teenagers are fast gaining the skills they need for the digital era. But, as ever younger children are now using the internet, a new report finds that many younger children lack basic internet skills, according to a new study.
This week Ofcom announced a new framework for mobile phone pricing that will force operators to radically reduce the cost of calls between networks. Here are the details and why they matter to digital marketers…