As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…
The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts.
Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” To avoid being slammed with little or no warning, search marketing firm Greenlight is urging businesses to take the necessary steps now to ensure their … [Read more…]
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
Hackers recently struck the website of cosmetics firm Lush, leaving shoppers’ credit card details exposed to cyber thieves. Since then, many Lush customers have reported that their cards have been used fraudulently. Emily Gorton, staff writer for Choose.net,looks at the lessons learnt from the debacle.
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.
Despite the economic gloom, 2010 was another bumper year for online retail, with a total of £58.8bn spent online in the UK, marking a rise of 18%, according to IMRG and Capgemini. In this article, key players in the UK ecommerce industry give their view on the past 12 months, and just what 2011 has … [Read more…]
Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.