There remain some significant challenges for brands, such as control and ROI, before they invest more heavily in social media, according to new research from the Internet Advertising Bureau – the trade association for digital advertising and ISBA, the Voice of British Advertisers.
Asos is developing a new feature on its online fashion that it hopes will encourage smaller, independent designers to sell through its website.
UK consumers were exposed to 221 billion display ads during the thirds quarter of this year, representing a 34% rise on the same period last year.
US electricals retail giant Best Buy has launched its UK transactional website, including customer recommendations from a partnership with Reevoo.
This week’s top digital trends: Emails going missing | Xmas e-tail spend | Recession-proof jobs | PC rage | Online divorces | Customer service | Tablet sales | National Debt | US mobile data revenues
With UK shopper expected to spend £6.4bn in December, up from £5.5bn last year, how are retailers preparing for the busiest time of the year? Trade body IMRG and consultancy Capgemini caught up with some of the key players in the UK ecommerce industry for their thoughts…
Brits are predicted to spend £6.4 bn in December, up from £5.5 billion last year, but will be looking to spread the costs in times of economic uncertainty, according to a new study.
Research from website monitoring and load testing specialist, Site Confidence, an NCC Group plc company, has found that e-retailers are under-prepared for the Christmas shopping rush, and could miss out on valuable sales.
Google has launched a new ‘Price Index’ tool, which will be based on the cost of goods sold online and could use real-time search data to forecast official figures.
As shoppers increasingly turn to the Internet to find the best Christmas gifts for friends and family, Conversion management firm Maxymiser offers its Ten Top Tips for boosting e-commerce sales for the upcoming festive season.